This article has some good infomation about how things have shifted in favor of the self-publisher in this age of Social Media.

It used to be you needed to travel to book stores, court reviewers and print, radio and TV press, along with a whole list of other things.

These days that's all helpful, but you can reach many more people by getting noticed in blogs, forums, Facebook, Twiter, etc.

Continue reading to go to a link to the full article. It will be worth your time.

Why Social Media for Books?

Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.

The success of a book promotion hinged on getting it reviewed by... [Read Full Article]