In many ways, it comes down to the simple equation of which is more important: your overall revenue or stopping piracy. For some reason, many in various legacy industries have trouble separating those two questions, and often think that it's the same question. They assume (incorrectly) that "stopping piracy" automatically increases revenue, and that allowing infringement to continue automatically decreases revenue. But that's not the case. There are all sorts of other variables and unintended consequences. That's the point that Boezeman is making:

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