Have you ever declared:

"I Don't Tweet", or "I Don't Text", or "I don't use Facebook"?

We've all had friends and family say those words to us.

Today I want to perform an intervention. You simply can't say "I Don't" to any of these things and expect to remain relevant, or informed.

Here's why.

Twitter is the new oxygen of information. Let me explain.

Radio isn't about a kind of content - it's just a pipe that brings sound to your radio. It can be Classical Music, or News Radio, or Howard Stern. But you don't say - I don't use 'audio' or I don't consume content that comes from a satellite.

The pipe doesn't matter.

So, with Twitter here's a quick primer. [Read Full Article at mediabizbloggers.com]