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Book Essentials Blog

Original and Curated Articles on Self-publishing, Effective Marketing and Useful News From the Book World.

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Nine Ways to Use Social Media for a Book Launch

Posted on Thursday, 18 August 2011 in Book Marketing

This article has some good infomation about how things have shifted in favor of the self-publisher in this age of Social Media.

It used to be you needed to travel to book stores, court reviewers and print, radio and TV press, along with a whole list of other things.

These days that's all helpful, but you can reach many more people by getting noticed in blogs, forums, Facebook, Twiter, etc.

Continue reading to go to a link to the full article. It will be worth your time.

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You Must Use Twitter - But You Don't Have to Tweet

Posted on Thursday, 19 May 2011 in Book Marketing

Have you ever declared:

"I Don't Tweet", or "I Don't Text", or "I don't use Facebook"?

We've all had friends and family say those words to us.

Today I want to perform an intervention. You simply can't say "I Don't" to any of these things and expect to remain relevant, or informed.

Here's why.

Twitter is the new oxygen of information. Let me explain.

Radio isn't about a kind of content - it's just a pipe that brings sound to your radio. It can be Classical Music, or News Radio, or Howard Stern. But you don't say - I don't use 'audio' or I don't consume content that comes from a satellite.

The pipe doesn't matter.

So, with Twitter here's a quick primer. [Read Full Article at mediabizbloggers.com]

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