Book Essentials Blog

This article has some good infomation about how things have shifted in favor of the self-publisher in this age of Social Media.

It used to be you needed to travel to book stores, court reviewers and print, radio and TV press, along with a whole list of other things.

These days that's all helpful, but you can reach many more people by getting noticed in blogs, forums, Facebook, Twiter, etc.

Continue reading to go to a link to the full article. It will be worth your time.

Have you ever declared:

"I Don't Tweet", or "I Don't Text", or "I don't use Facebook"?

We've all had friends and family say those words to us.

Today I want to perform an intervention. You simply can't say "I Don't" to any of these things and expect to remain relevant, or informed.

Here's why.

Twitter is the new oxygen of information. Let me explain.

Radio isn't about a kind of content - it's just a pipe that brings sound to your radio. It can be Classical Music, or News Radio, or Howard Stern. But you don't say - I don't use 'audio' or I don't consume content that comes from a satellite.

The pipe doesn't matter.

So, with Twitter here's a quick primer. [Read Full Article at mediabizbloggers.com]

Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!

Well, maybe that’s the wrong set of questions.

Read the full article at 

http://www.socialmediaexaminer.com/

The Self-Publishing Coach is a great resource for self-publishers of all types. This article has some tools of value to authors and book self-publishers.

These days even if you have a publisher, they will want to know how you will promote your book. If you don't have a book puboisher, then it's obvious why it's wise to begin filling your arsenal with great tips. This article is another packed full of great info for the author or self-publisher needing to promote thier books. The first part is on creating a Virtual Book Tour. Learn how to go on tour with your book from the comfort of your home or office. Many more ideas are offered as well.

Order Built to Sell: Creating a Business That Can Thrive Without You this week and take advantage of one of the offers below.(Offers expire April 30; Q&A at the bottom of the page).
Be sure to check out the slideshows to see details about the gifts you'll receive.

Read the full article at http://www.builttosell.com/

We always hear about the things public relations pros are doing wrong. But what about all the stuff they’re doing right? Why don’t we hear about that? 

Here are 10 things you’re doing right as a PR pro.

Read the full article at http://www.prdaily.com/

This series of special reports is written for self publishing authors. You've published your book...now what? It's up to you to market it. But, you're not alone! We will help you with get the most out of your book marketing efforts on a shoestring budget! [Read Full Article at self-publishing-coach.com]

The most common mistake people make when self publishing their books is to ignore marketing until it is too late.

Good marketing is critical in everything and book self publishing is no exception. Yet time and again you will see people going through the entire process of self publishing their books from just an idea to the printed book without giving marketing any thought. The truth is that marketing has to touch every single aspect of your project and influence every decision you make along every inch of the way if you are to be successful.

Read the full article at http://www.topdocinfolisting.info/

Top critics Morris Dickstein and Cynthia Ozick debate who are truly the book critics today (hint: Amazon reviewers) and what this means for reviewing.

Jane Ciabattari reports.In the age of rapid digital revolution in publishing, when readers have book review options ranging from decades-old publications like The New Yorker, The New York Review of Books, and The New York Times Book Review, to Twitter book clubs, literary websites, online publications like this one, and Amazon reader reviews, what is the role of the book reviewer? And how has that role changed?

Read the full article at http://www.thedailybeast.com/

Good marketing is critical in everything and book self publishing is no exception. Yet time and again you will see people going through the entire process of self publishing their books from just an idea to the printed book without giving marketing any thought. The truth is that marketing has to touch every single aspect of your project and influence every decision you make along every inch of the way if you are to be successful.

Read the full article at http://www.topdocinfolisting.info/

The first special report in our "Book Marketing on a Shoestring Budget" series is A Step-by-Step Guide to Guest Blogging."

Want to sell more books but don't have a big budget? Try guest blog posts or what some call a "Virtual Blog Tour."

Read full article at www.self-publising-coach.com