iBooks on the iPad. It's a huge book market, and getting bigger. Learn how to format your book so that you can take advantage of this expanding book sellers market.

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The inevitable has finally happened. Apple now has a mechanism to self-publish through them without the need for even a middleman like Lulu, much less an agent or a book deal with a real publishing house.

Up until the advent of the iPad, perhaps there wasn't as much of a need. Although some do read on their iPhones, for example.

But Apple clearly has designs on the eBook market and isn't ignoring any beachhead in that space, including self-publishing authors.

For the entrepreneur, this is potentially a great opportunity to put yourself out there as an expert/industry leader in your field.

Here's what you need to know to get going. [Read Full Story at inc.com]