Book Essentials Blog

The author of this article has been both published traditionally and self-published.

He believes there are many benefits that self-publishing has over the traditional method, and provides twelve good reasons to back up his statement.

Having designed book covers for both traditional and self-published books, in most cases we see the self-publishers coming out ahead in many ways.

Ownership is one of the biggest advantages, and it affects many of the others from money to control to satisfaction.

Hit the Continue Reading link below to read a short excerpt and click through to the full article.

This article has some good infomation about how things have shifted in favor of the self-publisher in this age of Social Media.

It used to be you needed to travel to book stores, court reviewers and print, radio and TV press, along with a whole list of other things.

These days that's all helpful, but you can reach many more people by getting noticed in blogs, forums, Facebook, Twiter, etc.

Continue reading to go to a link to the full article. It will be worth your time.

Do you wonder if you have what it takes to compete in the social media marketplace? Who, after all, has the time or the budget to mimic Disney or Starbucks? Certainly not a small business!

Well, maybe that’s the wrong set of questions.

http://www.socialmediaexaminer.com/

The Self-Publishing Coach is a great resource for self-publishers of all types. This article has some tools of value to authors and book self-publishers.

Order Built to Sell: Creating a Business That Can Thrive Without You this week and take advantage of one of the offers below.(Offers expire April 30; Q&A at the bottom of the page).
Be sure to check out the slideshows to see details about the gifts you'll receive.

Read the full article at http://www.builttosell.com/

We always hear about the things public relations pros are doing wrong. But what about all the stuff they’re doing right? Why don’t we hear about that? 

Here are 10 things you’re doing right as a PR pro.

Read the full article at http://www.prdaily.com/

The most common mistake people make when self publishing their books is to ignore marketing until it is too late.

Good marketing is critical in everything and book self publishing is no exception. Yet time and again you will see people going through the entire process of self publishing their books from just an idea to the printed book without giving marketing any thought. The truth is that marketing has to touch every single aspect of your project and influence every decision you make along every inch of the way if you are to be successful.

Read the full article at http://www.topdocinfolisting.info/

Top critics Morris Dickstein and Cynthia Ozick debate who are truly the book critics today (hint: Amazon reviewers) and what this means for reviewing.

Jane Ciabattari reports.In the age of rapid digital revolution in publishing, when readers have book review options ranging from decades-old publications like The New Yorker, The New York Review of Books, and The New York Times Book Review, to Twitter book clubs, literary websites, online publications like this one, and Amazon reader reviews, what is the role of the book reviewer? And how has that role changed?

Read the full article at http://www.thedailybeast.com/

Good marketing is critical in everything and book self publishing is no exception. Yet time and again you will see people going through the entire process of self publishing their books from just an idea to the printed book without giving marketing any thought. The truth is that marketing has to touch every single aspect of your project and influence every decision you make along every inch of the way if you are to be successful.

Read the full article at http://www.topdocinfolisting.info/

Read full article at http://www.publishersweekly.com

The first special report in our "Book Marketing on a Shoestring Budget" series is A Step-by-Step Guide to Guest Blogging."

Want to sell more books but don't have a big budget? Try guest blog posts or what some call a "Virtual Blog Tour."

Read full article at www.self-publising-coach.com

LibreDigital provides a wide range of digital publishing services to 7 of the top 10 US trade publishers. These services include distribution to e-book marketplaces, marketing and discovery tools, managed conversion services, and sales reporting and analytics through LibreDigital Business Intelligence. The new portal allows small to medium publishers to sign up online for distribution and conversion services online and achieve the quality levels that are necessary to gain distribution to over 50 global marketplaces. Distribution services are provided on a revenue share and file conversion services can be charged to the publisher's credit card based on the costs of converting from the original source.

Read full article at Newsblaze.com

“The average U.S. nonfiction book is now selling less than 250 copies per year and less than 3,000 copies over its lifetime.”

If you are an author, prospective author or anyone that has anything to do with publishing or book marketing, this is a great informational post on the industry. It’s an eye-opener in many ways. While some of the stats can be a bit overwhelming, I see the overall picture full of possibilities (for those who can embrace the challenges while seeking new solutions)

Read full article at http://www.danieldecker.net/